Brand identity, positioning and launch

Pramacare is a Christian charity providing home care services in Bournemouth, Poole and the surrounding areas were keen on growing their brand positioning and presence in the UK. Whilst expanding on current offerings which included Prama Shops, Prama Podiatry, PramaClubs, PramaHair, Prama Advocacy and PermaLinks (local churches and community projects), the organisation required a new brand identity to expand on its current operations.

What we did

Brand Strategy, Visual Identity Development, Internal Brand Roll-out, External Brand Roll-out.

How we did it

Pramacare sought an agency that could help develop their brand and its identity, as well as an associated targeting strategy and suite of supporting multi-channel marketing materials.

Following an initial phase of exploration and discovery, we delivered a full re-brand which was executed across both print and digital platforms. The resulting visual identity depicted a Christian Cross in an imaginative and subtle way, which later became known as the Prama group symbol.

To support the rebrand and celebrate Pramacare’s acheivements, we also introduced a bespoke crest emblem which could coincide with their 30th anniversary. This emblem was included as a part of their new visual identify across the charity’s suite of marketing collarteral and website.

Through this campaign Pramacare improved their brand positioning and acheived an extended reach and growth in operation across their UK audiences. Furthermore, once coupled with web development and the delivery of a suite of visually led landing pages, the campaign also acheived optimised conversion rates and enhanced digital customer experiences.