More than software

Set against the backdrop of the transforming world of accountancy, driven by changing regulation and advances in technology, Thomson Reuters Tax & Accounting required a thought-provoking and disruptive campaign which could set them apart within the accountancy software market.

Designed to reinvigorate the market position for their Digital Professional Suite product, the campaign needed to position Thomson Reuters as a true industry ally by demonstrating a deeper understanding of accountants and the challenges they face within their day to day roles.

What we did

Brand Strategy, Visual Identity Development, Campaign Planning, Campaign Development, Campaign Management, Asset Development and Production.

How we did it

Working collaboratively with our client through a series of face to face creative and campaign planning workshops, we were able to uncover a unique message territory that Thomson Reuters could truly own.

Using our newly gathered insight, we developed a campaign messaging framework, visual identity and integrated campaign plan designed to facilitate an annual marketing and public relations campaign.

Through the ‘More than software’ campaign we helped Thomson Reuters to demonstrate and enhance their understanding of accountants, as well as to communicate the message that as those in the profession are more than ‘just’ accountants, they as an organisation provide more than software.

In addition to a full campaign identity we delivered end-to-end campaign planning, management and asset production for Thomson Reuters Tax & Accounting. This included a campaign photoshoot, above the line print advertisements, a suite of campaign videos, a collection of animated digital banners and the commissioning and design of a comprehensive research report.


Over 500 report downloads
54% increase in traffic sessions
224% incresae in LinkedIn engagement
Press coverage in high profile outlets including Economia, Accountancy and AccountingWEB

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